Ana Laura Salinas

WALMART INC.

Developed a new packaging direction for Walmart Wearables 2019 Modular Program in collaboration with Walmart merchant team.

Resulted in an organized and shoppable destination.

Created a minimalist packaging design for 29 skus across multiple products.

Winning logo developed to commemorate the 50th Anniversary of Buffalo National River in 2022. The logo design pays tribute to the park’s natural scenic beauty that has been enjoyed by past and present generations. The river spills outside the frame to inspires the preservation of this free-flowing river for many future generations to come.

Logo Winner Announcement by the Buffalo National River Partners

Interview by KUAF

BEST IN CLASS SUPPLIERS, LLC

Created a clear and compelling brand strategy to engage employees, connect with customers and drive business results.

Executed the rebrand scope from high-level strategy to meticulous execution:

• Developed the brand messaging in tandem with leadership

• Initiated the integration of the brand into all aspects of the business

• Established the ”voice” that reflects the brand and can be applied to all written communication and incorporated in the visual imagery of all materials

• In tandem with the team, developed a tagline that captures the essence of the brand

• Designed templates and created brand standards for consistency across marketing material

B3 SCIENCES Inc.

Created an energetic packaging design that clearly communicates “Energy, Alert, and Focus” and captivates customers looking to get a boost of these benefits.

SAM’S CLUB CO.

Designed a semi-permanent PDQ display for Sam’s Club Mobile Accessories in collaboration with Sam’s Club merchant team. Creating an organized and inviting destination for the club member.

The PDQ display design allows an easy merchandising execution by store associates of a broad range of products and packaging sizes across multiple brands.

The success of one in-club test resulted in the expansion of the PDQ’s to all 599 Sam’s Clubs.

MADE IN MARS, INC.

Graphics designed to fit current trends and appeal to mass market. The graphics are appropriate for both male or female customers of any age. Quest Native Spirit Longboard became #1 seller on Walmart.com for 28 consecutive weeks and continues to be among the top sellers.

NWA AMERICAN HEART ASSOCIATION

Created all marketing collateral, including print and digital, to support the NWA American Heart Association’s Go Red For Women Event 2016. A consistent look and clear communication of event details was achieved throughout all materials, maximizing the success of the event.

DENOVO BRANDS, LLC

DENOVO Brands logo & business card design was created for the re-launch of the company under a new look and a new name. Like the company’s innovative spirit in products and brands, the design aims to represent the falling and rising of the sun, the end and start of a cycle.

NWA AMERICAN HEART ASSOCIATION

Designed a compelling donation mailing card for the NWA American Heart Association’s Heart Ball 2014. The call to action to “Open Your Hear” was clearly communicated through graphics, story, and the playful interaction of tearing off the half of a heart and sending it in with the donation.

DENOVO BRANDS, LLC

The Equip logo’s design keeps in mind that it is a outdoor brand whose target market includes those who mainly focus on price and value to equip themselves for their outdoor adventure.

Equip products are designed to be sold at mass merchant retailers, such as Walmart and Academy, as opening price point.

DENOVO BRANDS LLC

Kijaro packaging design represents Kijaro as a premium outdoor brand that offers quality products with innovative technologies in an array of colors to portray your personality.

The outer hang-tag offers a consistent brand message throughout its products while the inner hang-tag provides specific product information. Customers can easily distinguish the different product categories by the color coded design of the inner hang-tag and can identify each type of product by the name callout. The inner hang-tag clearly communicates the product specs and technologies through graphics but also offers a QR code that links to each product specific video.

DENOVO BRANDS

Kijaro website redesign improved the flow throughout the site for a more user friendly experience. These improvements included telling a better brand story, increasing product images, clear technology callouts, providing clear spec information, improved color icons and buttons to allow for an easy transaction.

Also, integrated video of product use and technologies. Five months after launch, improvements lead to 31% conversion rate increase, 55% higher quantity purchase, and 12% more visitors.

CYSTIC FIBROSIS FOUNDATION - ARKANSAS CHAPTER

Created logo and all marketing collateral for the Walk This Way Fashion Show for the Cystic Fibrosis Foundation, Arkansas Chapter. A clear message was defined and a plan was crafted to integrate every moving piece of the event into a comprehensive, synergistic design concept.

A style guide was created to allows the marketing collateral to be consistent throughout each event and continue to build equity into the brand.

DENOVO BRANDS, LLC

Created the foot design for the Kijaro Dual Lock® Chair and the Xxl Dual Lock® Chair that drives equity back into the brand and is aesthetically pleasing with the overall chair look.

The new design provided solutions to improving the products such as providing a larger surface area that prevents the chair from getting stuck in muddy surfaces and the foot’s smooth corners prevent the feet from tearing through the chair’s carry bags when storing.

NWA AMERICAN HEART ASSOCIATION

Created all marketing collateral including print and digital to support the NWA American Heart Association’s Heart Ball 2014. The event’s theme, At The Heart of Cape Code, was used as inspiration to create the logo and from there a consistent look and feel throughout all materials maximizing the success of the event.

DENOVO BRANDS, LLC

Bag designed for Kijaro Versa-Shade to have a unique look that reflects the unique item inside as well as being functional. The two parallel zipper design allows the bag to open the entire length providing an easy access and storage of the product. Its unique zipper pull tab design and large size allows for an easy and firm zipper grip. Every component on the bag was considered to brand the product.

TAILGATER MONTHLY MAGAZINE

Designed a full page ad for Kijaro’s XXL Dual Lock Chairs featured in Tailgater Monthly Magazine. The ad aimed to appeal to tailgating fanatics, increasing customer brand awareness and focused in the product’s big size.

SUPER SPARKLY SAFETY STUFF, LLC

The Super-Cute bright and fun packaging design aims to stand out on shelf and appeal to the dad’s or boyfriends shopping for their special girls in mind. The packaging mimics the boldness of the product encased through bold colors, type, and icons. The icons clearly communicate what the items within the pack do. Girls can look cute while being safe.

Vast experience in helping clients design, visualize, and conceptualize their products, displays, and modulars in 3D and then bringing them to life.